This research makes use of a huge-level decimal studies to disclose structural designs out-of internet sites memes, centering on 2 pushes that join her or him with her: the latest quiddities of any meme family as well as the general attributes of the fresh larger memetic sphere. Playing with articles and you can system data off 1013 meme times (along with clips, photo, and you may text message), we speak about memes’ common quiddity sizes and you may universal keeps, plus the ways in which they connect with each other. All of our findings demonstrate that (a) higher cohesiveness off meme parents is actually associated with the an increased uniqueness of their simple functions; and you will (b) the concreteness out of meme quiddities try of this cohesiveness and you can individuality. We talk about the ramifications of these results towards knowledge of websites memes and you may participatory culture.
Household and you can Systems regarding Internet sites Memes: The partnership Ranging from Cohesiveness, Individuality, and you may Quiddity Concreteness
Sites memes, bits of digital articles one pass on around the web in different iterations, enjoys recently stimulated scholarly notice all over multiple sphere (Bennett & Segerberg, 2012 ; Milner, 2012 ; Shifman, 2013 ). While most knowledge get an effective qualitative approach to exploring the cultural concept of memes, about following the post we use large-scale quantitative studies in order to tell you particular rules and you will regularities underpinning this ostensibly crazy fields. Memes is actually part of the bland “net diet plan” of many Internet surfers, casually appearing within the visits so you can systems such as for kostenlose Land-Dating-Seite instance Youtube, Myspace, and you may Reddit. Yet the memetic vibrant was away from being trivial. They require different pages global to execute from inside the performance, creating and you may distributing stuff within the numerous variations along divergent systems, while keeping the attraction and popular features.
Which papers aims at losing light about how exactly Internet memes continue to be fastened together even with the dynamic and you will lively contexts out of articulation. Within its first area we place the background for our expedition by reflecting the worries within features of personal meme days, meme family members, plus the whole memetic circle. I describe web sites memes just like the sets of electronic textual products authored and distributed by of many professionals, which happen to be likely along with her by the a few forces: (a) a discussed quiddity that is particular to each and every family relations, constituting their singular essence; and you can (b) more general characteristics of setting, stuff, and you will position you to mark to your exhibitions of “meme society.” Building about this abstract variation, we present in the next part the tries powering this study: to provide an overview and you may data of commonplace quiddities and you can simple features of web sites memes also to studies new contacts anywhere between him or her. Particularly, we want to consider the connection between your cohesiveness away from meme family (i.age., brand new the amount to which period are like one another), the fresh new uniqueness of one’s simple features underpinning them, and also the concreteness of one’s quiddities binding her or him. To address such specifications, we operating stuff study on an extensive try out-of meme period, after that extra mathematical and you will network research. About finishing part, we discuss how our studies, in line with the theoretical difference between quiddities and you will general qualities, sheds white for the dualities from “networked selves” constituting contemporary electronic countries.
Meme Family and you may Joining Quiddities
The expression meme are coined by Richard Dawkins on the Self-centered Gene ( 1976 ) to explain quick gadgets out of culture you to definitely give from individual individual by duplicating or simulation. Centered on so it initially conceptualization, memes could be conceptual suggestions, messages or methods. Memetic diffusion will be based upon a mix of repetition and adaptation: Once the capacity to duplicate memes in numerous contexts try standard to their success, re-production must be flexible sufficient to adjust to changing activities. It county out of flux contributes to a propensity to identify memes only retrospectively, once they has actually propagated. Therefore, including, the original four cards off Beethoven’s 5th Symphony was basically recognized as a good meme only after they traveled to several parts of the new community and were provided into the many cultural items comprising adverts, kid’s coding, and you will clips (Blackmore, 1999 ).
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