Believed – Wisdom, strategy and creative build

Romania is good patriarchal country where in actuality the men are much out-of demanded to find themselves. “You’re difficult gender, never ever scream, don’t amuse thoughts, get a good “man” occupations, become hard, bring it!” try a discussion in every family. New strategy tip: issues these stereotypes and you will promote Romanian boys to-be on her compliment of relatable stories.

THEME/Options

A global rebranding looked to aside become number 1 chance for Remington having a different sort of voice within the Romania. It was Remington’s first telecommunications venture to the Romania, shortly after many years of silence. Of course, the work was included with numerous desires: in order to revitalize Remington’s photos to the Romania, to be noticeable talk on brand name and in order to raise conversion getting their character products.

Browse

Remington’s address are a fundamental listeners of people, 18 so you can forty-5 years old. But not, browse ended up one people profiles imagine the brand immediately after the newest a brandname for women. Which have such a fascinating you’ll be able to in the future, i paign and mostly address him or her. This, which have in mind the main expectations: display the message off rebranding, adapt it in your neighborhood, instead of forgetting products that have been in the interest as an effective result of the solutions intended for both women and men.

Remington venture talked throughout the susceptability and you may brain-desired inside Romania, an effective patriarchal nation in which guys are named the difficult sex and some one due to the fact weakened intercourse. All of our campaign challenged so it perception and you may stereotypes while you are you’re boosting sales having Remington. We wished to manage into the your interior considering second thoughts which help some one, such as for example guys, feel the bravery to help you situation public stereotypes and construct a lives of their own “Indrazneste sa fii TU!” – campaign’s tagline computed from the all over the world placement are practically saying “challenge be your self”.

Overall performance

The campaign () involved several tactics, some of them approaching women, others targeting men and some other targeting both categories. The Confident Series. The photo and editorial project we started with Andreea Retinschi and Andreea Verde gathered stories toward mind-love and attention-anticipate. Self-love takes over. We collaborated with one of the biggest online magazines in Romania and – for one episode – we turned their love and sex show into a self-such as for example tell you. Women say… In this editorial project involving Simona Tache we interviewed tens of different women on hot topics such as many years, motherhood and you will personal pressures affecting lady in Romania. Real men/women, real trials. Influencers tested the products while answering questions from their followers starting a much-needed conversation about vulnerability and self-acceptance.The next phase targeted men only. We started a conversation about men stereotypes in Romania and the unrealistic expectations society has from them, in a video series where different men tried to dismantle some of the most well-known stereotypes (“Men have dirty jobs”;“Men who show their feelings are weak”; “Men shouldn’t spend time in the kitchen”; “Men don’t need compliments“). The episodes can be watched on YouTube or on Remington Romania’s Fb page.

Research – Feeling

The firm attained both worthy of therefore impression. Method let you know: 5 billion some one attained. 700,100 viewpoints. 73,one hundred thousand private facts. step one,600 absolute advances for the Remington’s Instagram membership. Men affairs conversion process turned into by the twenty four% and you may girls factors conversion enhanced by the 7%. “I’m surely in love with it campaign”. “Remington performed and therefore cool concern. We need so much more!”. “One of the most real techniques after you see the Romania recently”.

Development And you can Advancement

I expected ourselves what it a means to end getting their right brain. Is it while you are insecure if not if you are solid? Sure otherwise suspicious? The solution i come across is one able to obtaining real observe inquiries reaching your complete possible once you see on your own helping go all masks. As to the reasons? As there’s absolutely no-that getting a far greater You than you could.

Even though some names explore transform or convenience, Remington prompts people showing the real and you will genuine selves, no matter the effects. This is how genuine boldness appears.