Once the suppliers take into account the idol class as an element of a good business strategy, they commercialize the excessive intimate photographs they show ( Eun, 2019 , p
The baglayeo image can be obtained because idols haven’t been this new agencies when making their sounds. The middle-aged men suppliers whom carry out idol communities have the capability to structure the entire concept of girl groups’ musical and you can photo ( Warwick, 2007 , p. 93). 27). This idea has came up since a technique people groups used to promote the images and you may sounds given that beginning of lady communities for example S.E.S. and Fin K.L.
Various other well-known trend might have been the utilization of the term “deal with instance fruits,” (gwajeubsang during the Korean), meaning a facial “leaking which have fruit juice when bitten,” which had been created during the 2015. Likening a lady idol’s face in order to an apple stresses her love and you may loveliness. It offers lead to new popularity of this new “deal with eg fruits” cosmetics search as the 2016, with a focus with the a beneficial “natural, brush, and you will bubbly” graphic ( Eun, 2019 , p. 177). However, it provides go up on the extremely couch potato female function by likening a female so you’re able to an apple that is going to “become ate.” Basically, this lady class users don university clothing, exposing its reasonable breasts, straight ft, flexible waists, and you will a great “deal with particularly fresh fruit” to deliver a picture of an earlier and you can passive yet , intimate lady.
Up against the women and you can submissive lady category, another type of types of woman classification has actually appeared in recent years. Into the K-pop music, this new solid image of a good Ssen unni tend to generates “girl-smash.” The woman-break layout represents a powerful is tinder free to download affection and you may affinity with the a female that does not involve intimate emotions. 74). The feminine admirers whom embrace their-break style end up being the keen supporters of their good and you may unique sisters, who is able to criticize personal trouble actually and you can express ladies’ thoughts regarding their lives, loves, and even their monetary factors. 12 They’re not scared that individuals might respect him or her once the lesbians while they understand the destination towards Ssen unni is actually perhaps not an intimate one out of regards to old-fashioned intercourse norms; rather, it’s a kind of admiration for winning ladies who enjoys proven the abilities, skills, and determination.
It is a particularly rigorous ladies bonding dating, exceeding regarding typical friendship, that is famous from the a particularly advanced from mental intimacy ( Kim, 2017 , p
To understand the necessity of this lady-smash design in K-pop, we could reference the same notion of “woman strength” and that starred in the usa. Since Gonick (2006) put it “Lady power honors the new tough and you may aggressive potential away from women because better as the reconstitution out-of woman culture since a confident force looking at worry about-expression thanks to fashion, attitude, and you will a do-it-oneself (DIY) method of cultural design” (p. 7). Female fans look forward to how they may become “sexy, upset, and you will powerful meanwhile” (p. 8). The advantages from woman strength and you can Ssen unni can be equivalent in this it embody different inclinations to be “naughty,” “mad,” and you may “powerful.” Because of this, “sexy” is one of the most key elements of your own Ssen unni when you look at the conventional Korean people, as the woman sexiness comes from her novel character and stylishness. In other term, being aroused is the effective way the Ssen unni regulation the woman identity and offer a robust voice towards admirers.
Women admirers comprehend what types of performance and you can opportunities they can nurture since independent some body during the society as a consequence of admiring the wonderful properties of one’s Ssen unni. They understand that women focus on not just their looks, but also various properties, such as for instance “speaking experiences, amicable choices, attractive system, and you may cleverness” ( Kim, 2017 , p. 74). Like, (G)-We DLE possess checked while the newest lady group embodying which good image. The first choice, Soyeon, actively participates within the songwriting and making the brand new choreography to the tunes, and you may she in public conveys exactly what she wants perform inside her business. Simply put, the woman is sufficiently strong enough so you can ruin the silence produced by the newest traditional sex norms in order to has thinking-value.
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